Apparel and Accessories Marketing Series

Individual · Marketing exam + 2 role-plays

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At a glance

Code: AAM
Format: Marketing exam + 2 role-plays
Time: 10 minutes prep, 10 minutes with the judge
Cluster: Marketing
Category: Individual Series

2026–27 district instructional areas

State and ICDC areas aren’t announced. Study them all. Official list on deca.org

Role-play 1Product/Service Management
Role-play 2Customer Relations

Role-play tips

Role-play guide Official guidelines

Practice bank

The chapter’s AAM practice bank goes up here once the advisor shares it.