Principles of Marketing

Individual · Business Administration Core exam + 1 role-play

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At a glance

Code: PMK
Format: Business Administration Core exam + 1 role-play
Time: 10 minutes prep, 10 minutes with the judge
Cluster: Marketing
Category: Principles of Business Administration

2026–27 district instructional areas

State and ICDC areas aren’t announced. Study them all. Official list on deca.org

Customer Relations

Role-play tips

Role-play guide Official guidelines

Practice bank

The chapter’s PMK practice bank goes up here once the advisor shares it.