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ASM · 2026-2027

Automotive Services Marketing Series

Individual Marketing series event with the shared Marketing exam and role-play rounds.

MarketingIndividual Series

Competition format

exam

Marketing exam

role play

Role-play rounds

Shared exam map

Marketing blueprint

Events that use this exam share the same instructional-area preparation. Counts are the official 2026–2027 distribution for each competition level.

District

100 items
  1. Business Law2
  2. Channel Management5
  3. Communications5
  4. Customer Relations2
  5. Economics6
  6. Emotional Intelligence9
  7. Entrepreneurship1
  8. Financial Analysis6
  9. Human Resources Management1
  10. Information Management5
  11. Market Planning4
  12. Marketing1
  13. Marketing-Information Management11
  14. Operations6
  15. Pricing3
  16. Product/Service Management11
  17. Professional Development6
  18. Promotion9
  19. Selling6
  20. Strategic Management1

Association

100 items
  1. Business Law2
  2. Channel Management6
  3. Communications4
  4. Customer Relations2
  5. Economics5
  6. Emotional Intelligence8
  7. Financial Analysis5
  8. Information Management4
  9. Market Planning4
  10. Marketing1
  11. Marketing-Information Management14
  12. Operations5
  13. Pricing4
  14. Product/Service Management13
  15. Professional Development5
  16. Promotion11
  17. Selling7

ICDC

100 items
  1. Business Law1
  2. Channel Management7
  3. Communications3
  4. Customer Relations1
  5. Economics4
  6. Emotional Intelligence6
  7. Financial Analysis4
  8. Information Management3
  9. Market Planning5
  10. Marketing1
  11. Marketing-Information Management16
  12. Operations4
  13. Pricing4
  14. Product/Service Management15
  15. Professional Development5
  16. Promotion13
  17. Selling8

Preparation library

Resources matched to ASM

This includes resources assigned directly to this event plus shared exam, instructional-area, category, and format resources.

No public resources are assigned yet. Officers can prepare drafts; an administrator publishes them when ready.
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